Starting an E-Publishing Company

November 13, 2009

Narrowing it down

So I figured out what I wanted was to e-publish books, the next step is to narrow down what will be published. You can’t publish it all and have a much better chance to succeed if you go for a niche market, unless you have the backing of 3,000,000 dollars like CEO Jane Friedman at Open Road Integrated Media. But, as of this time, I don’t have that level of funding -yet 😉
Also, it’s best to work with what you know and love. And in my case I have been reading Science Fiction, Fantasy and Mysteries for around 40 years. And, I want to help new authors get exposed to an audience, yet I also want to give the audience what they want. So the next question is ?how do I do that, and still survive as a business. (after all this is a business)…..

November 8, 2009

How I picked E-Publishing

Filed under: How the decision came about — xnrules @ 4:32 pm
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So, next I thought of the different ways to be involved with books: Bookstore, Used Bookstore, Editing, Writing, and Publishing.

Bookstore/Used Bookstore: I knew that many of the Independent bookstores were having a difficult time competing with the big box stores and Amazon. Used bookstores were going the same way as the Independents, and the only way to really make money is to get on Amazon and sell used books as cheap as possible, while getting the most you could out of the shipping and handling charges. Also, starting a physical bookstore would require large amounts of capital just to get started.

Editing: I have done document editing, but kinda figured the only way to get into editing at a publishing company was to sell everything, move to New York and start as an intern. Well, I don’t really like New York, and at 46 years old was not ready to live with 5 other people in an apartment in New York. Besides I wanted to work for myself, not someone else.

Writing: I had contemplated writing at different points in my life, first is the solitary work of a rough draft, then the solitary work of revising the same work 2 to 3 times. Then once the writing and revision is done, you can HOPE to find an agent, a publisher, or contemplate self-publishing as Joe Konrath is doing. But I realized I LOVE to read much more then I like to write.

Publishing: Would allow me to read, would allow me to introduce new authors, would allow me to work for myself. But, I knew that traditional publishing was not where I wanted to go, first you find an author, request changes, edit for continuity, edit for typos, punctuation, etc.., find and pay artist for the cover, find a printer, find a distributor, pay for printing and distribution, hope bookstores buy what you’ve created and you make your investment back.

E-Publishing: Is new and is currently poised to explode. Would allow me to read, would allow me to introduce new authors (which I get to read) at a much lower cost then traditional publishing, would allow me to work for myself, would need to edit for continuity, typos, punctuations, etc.., could encourage reader (customer) to have more input in WHAT the he/she wants to read, could be set up as a revenue sharing between the publisher, and the author, help the writer get direct feedback from their reader (customer), would NOT need distributor, printer, and all the other middlemen.

And that was just the beginning of the thoughts that came to me when contemplating being an E-Publisher, it was definite where I wanted to go, and do.

November 5, 2009

Where it started

Filed under: How the decision came about — xnrules @ 7:34 pm
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It started, as many new companies start, because I was tired of my day job. I had been doing the job for many years, but had reached the point where everything about it was the same every day, same letters being written, same reports being sent, dealing with the same people (fortunately there were a few bright points). I felt stagnant and brain dead; I was desperately unhappy, and looking for a new way to go in my life.

As a news junky, I made it a point of reading MSNBC, CNN, USA Today, New Scientist, etc.., a couple of times a day; it kept me up to date, and brought a little variety into my day. Then one day, I came across an article on USA Today:
“Ideas, opportunities, and inspiration: Becoming a business owner”

As I was perusing the different sections to this multi-week article, I saw a questionnaire, and one of the first questions it asked was “What are you passionate about?” Without even a mental pause I knew the answer: BOOKS.

I love books, I love to escape to that other world and get away from the one I am in, if only for a few hours. And I knew, right then that what I wanted was to work with books.

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